Most notably, the brand’s mobile experience was taking a hit, with unresponsive design that led to a loss of potential customers and revenue. While Jonathan Adler had built a strong brand and aesthetic, there were areas for improvement. Ultimately, they were investing a lot of time and money into day-to-day maintenance, which constricted their ability to focus on growing the brand. This caused problems both online and in-store, like difficulty managing inventory across channels, as well as issues with analytics and reporting.Īdditionally, their backend, which was set up with Salesforce Commerce Cloud, was too technical and the opposite of user-friendly-team members felt reliant on developers and external resources to make simple changes, like swapping certain assets or creating landing pages. They lacked a fully-integrated brand experience, with backend tools and systems that were siloed, unscalable, and unable to “speak” to each other. When the Jonathan Adler team first approached Verbal+Visual for help, they had a handful of issues to address on the backend and frontend of their brand. The challenge: Level-up the brand architecture and omni-channel experience It’s safe to say that the project was a smashing success.
VISUAL PRODUCT BUILDER SHOPIFY PLUS
Since the migration to Shopify Plus and Shopify POS, Jonathan Adler has seen a glorious 163% revenue increase, 65% conversion rate increase, and 17% average order value (AOV) increase. They came to Verbal+Visual, a Brooklyn, NY-based ecommerce growth agency and Shopify Plus partner. This created challenges on a daily basis, leading to wasted resources and lost revenue. Things at Jonathan Adler looked good from the outside, but it was a different story once you took a look “under the hood.” They had multiple fragmented tools and systems that didn’t integrate.
The business was booming through its websites and brick-and-mortar locations in the US and UK.
In late 2019, the vibrant and eclectic Jonathan Adler brand was doing well enough.
0 kommentar(er)
